Portfolio
From media audit to the metaverse
Since going freelance in 2017, it has been my privilege to advise a variety of firms on such far-ranging issues as media strategy and audit, proposition development, pitch management, ways-of-working, new product development, business modelling, capital raising, sponsorship, and the metaverse.
These and a number of my corporate career highlights are listed below
Partnerships and New Service Proposition
Conceived and led development and launch of pioneering and award-winning high net worth lifestyle service, Barclays Little Book of Wonders, a unique HNW client service platform comprising 3rd party prestige brand events and exclusive lifestyle editorial.
New Product Development and marketing leadership
Retained since 2019 as Head of Strategic Partnerships for pioneering fintech in the development of ground-breaking mobile/VR banking and e-commerce platform for launch in 2023.
Media Agency Pitch Management
Led full media agency search and pitch process for leading UK Fund Manager.
Media and Sponsorship Management
Retained to oversee all aspects of leading online gaming firm’s sports book and online casino paid media and sponsorship activities across Western Europe.
Media Strategy and Evaluation
Conducted comprehensive media and sales channels audit and ROI analysis for board level 3-year investment planning review for a leading investment firm.
Brand Strategy and Positioning
Brand positioning and engagement strategy advice for exclusive private bank.
Commercial Strategy and Business Modelling
Commercial strategy and board advice for a healthcare software firm.
Repositioning and Campaign Management
Ran a highly successful marketing campaign for a global investment bank moving it into top position across set of seven key image dimensions (from mixture of 3rds and 4ths) and divisional pre-tax profit up 37% on a revenue increase of 25%.
Commercial Strategy
Devised and conducted a pioneering analysis of Greenwich client research to inform Global Markets regional sales strategy for top five global investment bank.